http://blog.baytechwebdesign.com Baytech Web Design News and Articles Mon, 07 Jun 2010 23:47:51 +0000 http://backend.userland.com/rss092 en Earned media spending to see biggest increase  Though not immune to the recession, digital marketing rode out the downturn, and marketers worldwide are bullish about the space’s prospects in 2010, according to research from the  Society of Digital Agencies (SoDA).  The “2010 Digital Marketing Outlook” report found that 81% of the brand ... http://blog.baytechwebdesign.com/2010/06/07/engagement-on-social-networks-top-priority-for-marketers/ It looks like SalesForce.com is now the target of Microsoft's recent lawsuits for infringement on 9 separate patents, seeking temporary and permanent injunctions, and monetary damages. Microsoft also asserts that the infringement is willful, a claim that would entitle the company to triple damages. Read more  (courtesyof arstechnica.com) What are your thoughts ... http://blog.baytechwebdesign.com/2010/05/28/battle-for-the-lead/ More and more consumers are moving online to make purchases. From flat panel televisions to high-heeled shoes, e-commerce continues to flourish on the web. Modern consumers are visiting local retailers to try on and test out products, then they're heading home to compare prices and purchase online.   Many stores have ... http://blog.baytechwebdesign.com/2009/10/07/successful-e-commerce-requires-exceptional-seo/ Most people turn to Google when searching for something on the web. While other search engines may slowly be reclaiming some of the search market share, no one commands authority in the online search space like Google. More than 60 percent of internet users in North America turn to Google ... http://blog.baytechwebdesign.com/2009/10/06/using-google-lbc-%e2%80%93-claim-your-listing-at-the-local-business-center/ It's easy to get started with PPC internet marketing. So easy, in fact, that when you type any phrase into your favorite search engine and compare the PPC ad results, you'll likely find that many companies have piggy-backed their competition and generated boring replicas of existing ads.   No matter your ... http://blog.baytechwebdesign.com/2009/09/29/breaking-the-mold-%e2%80%93-the-secret-to-creative-ppc-ad-copy/ Like the telephone switchboards of the 50's, website links ensure that people get where they intended to go. But website links do much more than just hand off information, they contribute to your company's search engine optimization and can also influence your page rank. Search engine spiders are constantly crawling ... http://blog.baytechwebdesign.com/2009/09/28/link-building-for-seo-results/ A successful company has a lot of moving pieces. Whether you're a new, growing or well-established business, building a consistent and recognizable company brand is one of your primary marketing objectives. Solid branding builds name recognition, credibility and promotes an image of size and quality for your company. Branding also ... http://blog.baytechwebdesign.com/2009/08/26/lower-development-cost-while-maintaining-brand-consistency-recognition/ More than 1.6 billion people use the world wide web today, and this number continues to grow each day. As the number of people using the web grows, so too does the underlying technology and functionality of the web. We've seen functionality grow throughout the years as sites have progressed ... http://blog.baytechwebdesign.com/2009/08/26/adapting-30-as-the-new-web-benchmark/ Since 2004 Baytech Web Design has been tracking the term “Web 2.0.” We've watched the buzz and popularity grow to what it's become today. But if we asked 30 different people for a definition of Web 2.0, we'd likely receive 30 slightly different answers. Among those answers we'd see mentions ... http://blog.baytechwebdesign.com/2009/08/26/popularity-of-web-20/ When you buy something, you should own it. At least, that's the way we feel. It's unfortunate, but we still see a lot of companies that are locked into ridiculous monthly fees just to pay for routine upkeep of their website. Paying each month for simple changes to dates, images ... http://blog.baytechwebdesign.com/2009/08/25/customized-web-development-vs-template-solutions/