Converting website traffic to sales is a game of numbers. If your message reaches X number of web users and Y of those users visit your website for more information, then Z equals the number of visitors who purchase your product or service and contribute to your bottom line. By increasing the reach of your message, you will also increase traffic to your site and, in turn, increase your company’s sales conversions.

At Baytech Web Design, our goal is to not only increase the overall reach of your message, but to do so in the most targeted and cost effective way. We employ a number of Web 2.0 and social networking tactics that can improve the viral marketing reach of your message to targeted audiences. But creating a legitimate “buzz” about your company or products on social networking sites requires timing, targeted keywords and brand consistency. If social networks like Twitter, Facebook and LinkedIn are instruments in a marketing orchestra, then Baytech Web Design’s guerrilla marketing experts are the conductors who turn those instruments into a symphony of sales.

Our dedicated team of web monetization experts can help convert more of your web traffic to sales by targeting specific audiences and creating a “hook” that drives them to your company website. Using SEO and social networking strategies, we can deliver more traffic to your site, improve your organic SEO performance and help you build and manage your online brand.

Nearly two billion people worldwide use the web today. The numbers are there for web monetization, but you need to deliver targeted messages through a concerted marketing effort. Let Baytech Web Design’s marketing professionals help you optimize your online marketing plan to enhance your reach, traffic and, most importantly, sales conversions. Call or email us today to discuss your viral marketing and social networking needs.

The days when Facebook made students feel exclusive and privileged for privacy amongst their communities are long over. As people are now becoming more interconnected, down comes all the wild high school and college pictures that were meant between friends only. As we watched Facebook evolve over the years, in came the general public as doors were flung wide open to everybody and their mothers.

Yesterday marked one of the most anticipated days, quite possibly in the history of Facebook. The company has announced that they will be allowing users’ statuses, photos and videos to be made publicly visible at large by default. Privacy was once the trademark of Facebook and they succeeded in capturing the attention of users mainly because they steered clear from the clutter and confusion of Myspace characteristics. But as Facebook began adding more and more to their simple purpose of connecting people, views on the ever-changing Facebook are about to flip. On contrary to some possible backlash, this move could lead to some new developments in the world of social media from a web innovator’s standpoint.

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ABOUT BAYTECH WEB DESIGN

Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.

http://www.baytechwebdesign.com

You expected it, they built it! Friendfeed, a social bulletin service now allows users to file share. Keeping in mind ease in user-friendliness, Friendfeed fanatics need only to click on the “Files” link under the post box, select and upload files. In addition, these files can also be sent as attachments on emails sent to FriendFeed. Dan Hsiao, an employee of Friendfeed exclaims the success in having used this feature internally within the company and has found it “extremely useful.”

Although Friendfeed has met the demand for this brand spanking new feature, there is unfortunately the ultimate question they may need to first address: max capacity on upload size, not to mention  a cancel button during upload.

Happy Feeding.

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ABOUT BAYTECH WEB DESIGN

Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.

http://www.baytechwebdesign.com

Social media and search marketing at the same time are complementary and are also two very distinct channels. Generating conversations about hot topics through social media marketing can directly affect the queries used in search. This is comparable to the way advertising and public relations through media coverage drive traffic and attention.

The whole purpose of the social web is to spread discussion so that it pushes people to search for more information. The bait is set by providing useful information about a certain idea and when that buzz catches on fire and provokes a large volume of search, the fishing line is reeled in.

Marketers can also create content in their social marketing efforts to rank in search results and by optimizing for keywords, they allow their product or name to take up several positions of that same search query. So with optimization, discussion easily travels throughout social communities. A vast majority of users are inclined and empowered to link content through blogging or writing their own content. When standard searches pull up the optimized content, that’s when social media and social marketing complement one another.

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ABOUT BAYTECH WEB DESIGN

Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.

http://www.baytechwebdesign.com

In the recent boom during the first quarter of 2009, the amount of users delving into the micro-blogging world has more than doubled. Twitter has become the ultimate tool for those looking to promote their business or to simply engage in mindshare with communities of the same interests.

Of the newcomers to Twitter  approximately 60% leave Twitter  after three months, never able to fully reap the benefits of it. This is because they do not understand how to properly use micro-blogging for their business. Of the remaining 40%, many never see the maximum potential that Twitter can bring them in the long run.

There is a common misconception that the more followers you can collect, the higher the return on your investment. Wrong. To better phrase it – the better the relationship you can develop beginning with a few targeted followers, the wider the spread of followers you can eventually attract, therefore deepening a proportionally growing ROI based on the rate of traffic going to your business.

How you develop a voice and relationship with your followers can be achieved through a number of ways:

First, build a small network of those who may be interested in your services. (In our case, we’re a web development and branding firm complete with internet marketing services. BayTech Web Design, @baytech_webs, takes its initial steps by following those who are affiliated or looking to learn about our industry). Second, apply the following practices regularly:

1.        Try email marketing and providing valuable content about a particular interest -make sure to include reference to your Twitter page. You may want to also create a blog addressing the kind of information your audience might want to read. Key concept is to engage all of your readers and to keep them coming back.

2.       Extend a helping hand by being responsive; in other words, offer support. Send messages, @ replies and eventually personable emails through those reaching out to you on Twitter

3.       Fully take advantage of the search function on Twitter so you can find prospects- those who have real-time conversations about interests pertaining to your industry. Get in contact with these people, but never come off as a spammer. Listen to their needs and ask them what they’d like to know and how you can help.

4.       Stay open to your competitors. Follow them and learn from others.  Sign up for their emails and newsletters, it can be good karma!

Despite the rave and commotion about the wonders that Twitter can potentially bring to business-owners, remember to take everything with a grain of salt. It’s a steep learning curve if you’re just learning to pilot the Twitter stratosphere, but the more you try to understand the true value of micro-blogging, the more return you can enjoy in the long-run.

Keep it simple,

Stephanie

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ABOUT BAYTECH WEB DESIGN

BayTech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, BayTech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.

http://www.baytechwebdesign.com