Link Building for SEO Results
Like the telephone switchboards of the 50’s, website links ensure that people get where they intended to go. But website links do much more than just hand off information, they contribute to your company’s search engine optimization and can also influence your page rank. Search engine spiders are constantly crawling the web, following and indexing links to provide more relevant content to their users. So how do you leverage links to start moving up the search engine results page (SERP)?
On the quest for top search ranking, different SEO strategies exist when it comes to links. One key SEO tactic is “link popularity.” Link popularity is used by major search engines to rank the quantity and quality of the links pointing to your website. They also examine the link text and relevance of those links. All of these factors contribute to your page rank.
Link popularity is just one facet of linking for SEO – external links. Your website should also review its use of back links and internal links to further optimize search results. Every link on your site today has an impact on your search ranking and SEO.
At Baytech Web Design, we know that it takes a coordinated use of back links, internal links and external links to start moving up the SERP of key search engines. The links you put on your website (and have coming into your site) serve as a quality indicator for your overall site. And internal and external links that relate to your industry keywords and meta tags can contribute to the quality ranking you receive.
It pays to include linking in your SEO strategy, but many companies just don’t know where to begin. Let the online marketing and SEO specialists at Baytech Web Design help you implement a link strategy that will show results. Call or email today for a free consultation about your use of links.
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We’ve been approached by a number of companies who charge a small amount of money to be listed on their site. They say we can pay a little more and get a top listing on their page plus the link back to our site. What do you think about these types of links? Are they helpful in SEO?
Comment by clarissa.brown25 — September 24, 2009 @ 1:28 pm
Link portals are a dime a dozen. Five years ago, when search engines were less sophisticated, link portals (or link farms) served a purpose and could really help search rankings. Today though, the majority of link portals will have minimal effect on your search rankings. Google may even penalize your site for buying links. Link quality is what’s important, more so than the link itself. Our recommendation is to research websites that have related, relevant content to your keywords and investigate what it takes to get listed.
Comment by Baytech's Blogger — September 25, 2009 @ 11:52 am
What can I do to find out which websites are linking to my site? And is there a way to get a list of all the links that I have on my own website? Thanks for any help.
Comment by Asish Ruparsha — September 25, 2009 @ 4:17 pm
Asish, There are a number of tools that can help with this. Google’s Webmaster Tools provides some great tools to monitor and track your internal and external website links. You’ll need to register for an account and verify that you’re the website’s owner. But once you do so, you can see who’s linking to your site and see a full list of internal links on your site. You can even look at your internal links on a page-by-page basis and download link data for your records.
Comment by Baytech’s Blogger — September 26, 2009 @ 2:09 pm