Expand Marketing Reach with a Website
You’ve probably heard the expression, “the eyes are the window to the soul.” Well, if that’s the case, then the internet provides your company access to the world’s largest window store. Where else can you place a single message that has the potential to reach more than a billion people?
As a competitive business, your marketing goal is to grow sales by cost-effectively placing messages in the channels most likely to be viewed by your target demographic(s).
As the popularity of the internet and Web 2.0 have grown, the tools for web marketing have also become more robust and efficient. Strategies exist that can help sift your company’s message to the top of search listings; make CPC campaigns and ad placements are more targeted; and improve web marketing ROI.
So if you don’t already have a website, obviously, you need one. Baytech Web Design offers full-service design and development of custom web solutions to embody your company’s mission and goals. And if you already have a website, Baytech Web Design’s experienced web marketing professionals can help refine and expand your use of the web to improve site visibility and page views for your products or services. Marketing is a game of numbers; when more eyes land on your message, more sales are likely to be converted.
Effective web marketing doesn’t require a Super Bowl advertising budget either. We can help define your target audience on the web and work with you to create and deliver messages in the channels that are most likely to reach your audience. Web marketing can build your online brand, improve website visibility and, most importantly, contribute to your bottom line.
Get your marketing message delivered to more windows on the web. Call or email Baytech Web Design today to discuss how targeted web marketing can help.
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The windows to the soul analogy works good for this concept. Better watch out though because Microsoft might think you’re talking about them!
Can you add more about channels on the web? Becuase I consider the web as a whole a single marketing channel.
Comment by internetnerd4u — August 19, 2009 @ 7:58 am
Sure thing. You’re right; the web might be considered a single channel within a larger marketing mix, but when you start delving into web marketing, you see that multiple channels exist that deliver your message to different audiences in different ways. For instance; paid ad placements vs. video content vs. social networks vs. corporate website. In order to accurately measure web marketing ROI, you need to break the larger web channel into sub-channels so you can see what’s working and why. Once you understand the web channels, you can refine your message or delivery method to improve the resulting “success” metric – whether that’s CPC, page views, leads or converted sales.
Comment by Baytech's Blogger — August 19, 2009 @ 2:27 pm
So we know that web marketing doesn’t require a Super Bowl budget. We’ve been running our own CPC campaigns using Google and get pretty good results on our own. What does Baytech charge for web marketing and how do you show results?
Comment by Clarissa Brown — August 21, 2009 @ 1:12 pm
How does working with Baytech impact your marketing budget, and is it worth it. Straight to the point. We like that. But, unfortunately, there’s no blanket answer. Cost and web marketing ROI depends on a number of factors that we discuss in detail with each client. All web marketing plans and results metrics are defined and agreed upon before we start work. Some items that we factor into our project scope include the size of your target demographic(s), whether you want organic site visibility vs. paid ad placements, your site’s current benchmark data, and preferred content delivery model (web copy, video, display ads, etc.). We’d be happy to discuss our costs and ROI with you in greater detail. Just give us a call.
Comment by Baytech's Blogger — August 21, 2009 @ 6:27 pm
What’s your opinion about the best way to deliver marketing on the web? We were told that everyone needed to have video content on their web site and paid a lot to have a product video produced. Compared to our other pages we don’t see very many people looking at the video.
Comment by website.fanatic — August 25, 2009 @ 10:49 am
The best way to deliver marketing depends entirely on the audience. Pretty generic answer, right. But it’s absolutely true. Younger audiences tend to expect more interaction and video content, while older demographics might prefer no-nonsense text web pages. Regardless, once the audience is defined, we usually recommend more than one web marketing channel to maximize your results. We build a marketing matrix for each client that takes into consideration their products/services, target demographic(s), budget and success metrics. Some clients gauge success as site visibility and page views, while others look to sales leads and conversions. The bottom line is that successful web marketing requires analysis, multiple delivery channels, fine-tuning, and time.
Comment by Baytech's Blogger — August 25, 2009 @ 4:21 pm
I enjoy this site, it is worth me coming back
Comment by Kelli Garner — September 26, 2009 @ 11:14 am