Writing email marketing copy that sells means being short and sweet. Remember, less is more- it can be a snore especially when it becomes obvious that your newsletter or email is mean only to sell. So in light of that, ensure that your audience understands the offer you should highlight in the following ways:

1.       The Entrance Counts: As obvious as it sounds, make sure the opening line of your email subject gets to the points and provokes curiosity. This is the first and foremost “foot-in-the-door” approach.

2.       Benefits: What’s in it for them? Your prospects won’t be sold until they are first convinced that the benefits of your offer are something they need. Focus on the recipient, not the business itself. “How is what you’re selling going to make their life easier? How will it appeal to them?”  

3.       Be Succinct: In the precious time you have to make an impression on the average attention span, grab your recipients’ attention by bolding important ideas so that they can skim quickly and heed to what is important. It may also be a good strategy to break up your ideas into bullets or write as if you’re engaging somebody in a conversation.  This is also why your email or newsletters should be written in small chunks. And if there is more information to be provided, let the serious reader be directed to an external link to your site.

4.       Be Tangible: Take advantage of customer testimonials that show why they love or need your product. Provide real information about the testimony – where the customer is from, their name, and what company they come from. Nothing sells your product better than credibility.

5.       Call To Action: Tell your readers exactly what you want from them. This is where you convert already interested prospects to a successful sale. Exercise strong call to action by using accessible links to the offer, displaying your contact information and giving them deadlines of your expiring offer. The point? Make them act now!

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ABOUT BAYTECH WEB DESIGN

Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.

http://www.baytechwebdesign.com

Baytech Webs is beaming with pride as we are announcing recent launches of eight of our rapidly growing base of high-profile clients. Working closely with great minds and leading our clients from the conception of ideas to the completion of a project, we take every mission under our wing as it were our own.

Today, we are featuring the following clients who are utilizing our cutting-edge technology in CSS, HTML, and PHP:

1.       O’Codger:  This is the ultimate internet guide for the avid consumer. Find reviews and ratings fast through a bounty of trusted quality resources and information services. Doubling as a platform for social networking and the infinite possibilities of mind-share between people, O’Codger is dedicated to accumulating quality websites for consumers worldwide.

With O’Codger, Baytech Webs has managed their banner ads, content, online purchasing and ordering systems, social networking functions, and third party integrations.

2.       LCR Dixon: LCR Dixon is another one of our impressive clients, unrivaled in the industry for tax automation. This formidable team of transaction tax experts has hundreds of years of experience in tax and/or EROP implementations combined. Their primary focus it to deliver the most advanced SAP solutions for their clients.

Along with content management, LCR Dixon’s features Baytech Webs’s expertise in web development through CSS, Flash, HTML and PHP.

3.       Strategia: It is always a pleasure for Baytech Webs to serve firms dedicated to nourishing growth and providing consultation services. Strategia specializes in helping small to large companies expand in new markets with new technologies and acquisitions. By helping them build their site, we help make it easy to keep information up to date with Content Management Systems. In a fast world for fast industries, we make it possible for Strategia to have a web presence so they can continue excellence in consultation services.

4.       Talty Court Reporters: In the court reporting field, Talty Court Reporters brings the highest standards in the industry, comprised of a force of professionals averaging over ten years of experience. Based in Santa Clara County, the Talty ensures that clients will receive the highest level of competence and professionalism for all their litigation needs.  Collaborating efforts with Baytech Webs, their newly launched site features a content and newsletter management system as well as third party integration applications.

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ABOUT BAYTECH WEB DESIGN

Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.

http://www.baytechwebdesign.com

It’s one thing to have your recipients reading your email campaigns, but it’s another thing if they take action after reading your articles. To make them go that extra mile, go an extra ten and ensure the following actions to get more clicks:

1.       Provide Links! Link your call to actions within your articles- you’ll find that readers are more likely to respond to more links. Also, be sure to link your headlines as well as images. Typically, the consumer has been conditioned to assume that by clicking on the image, it will take them somewhere. Therefore, make it link to your product, service, or cause!

2.       Utilize anchor tags and a table of contents at the top of your email so that people can easily access the material they want to see.

3.       Keep your readers curious by directing the other half of your article in your email to a link that has the other half. On the directing page, it can lead to offers that are relative to the content in your email.

4.       Offer a gift- you can choose to disclose it only if they click on the link you want to direct traffic to.

5.       Emphasize that time is of the essence and that a linked expiration date to your offer expresses the value of a deal.

6.       Show results with videos and testimonies if you have them. Again, link them.

7.       Personalize your links by including your recipients’ names in the emails.

Bottom line, linking is crucial part of email marketing. If it weren’t for linking, where would the call to action be? Where is the encouragement for your prospects to explore your business?

Happy Linking,

Stephanie

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ABOUT BAYTECH WEB DESIGN

Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.

http://www.baytechwebdesign.com