http://blog.baytechwebdesign.com/2009/09/29/breaking-the-mold-%e2%80%93-the-secret-to-creative-ppc-ad-copy/ Baytech Web Design News and Articles Sun, 12 Feb 2012 15:32:52 +0000 http://wordpress.org/?v=2.7.1 hourly 1 http://blog.baytechwebdesign.com/2009/09/29/breaking-the-mold-%e2%80%93-the-secret-to-creative-ppc-ad-copy/comment-page-1/#comment-221 Baytech’s Blogger Wed, 07 Oct 2009 15:05:39 +0000 http://blog.baytechwebdesign.com/?p=229#comment-221 A couple things you might try include geo-coding and grouping keywords. Geo-coding involves using a location keyword that relates to your business – a zip code or region, for instance. This can help drive very targeted traffic to your site and is often less expensive than primary keywords. Grouping keywords means rather than the whole ball of wax, you break your keywords into 2-3 words and build ad variation campaigns around them. This will help you find out which ads are most appealing and leading to the most conversions for the cost. Hope this helps! A couple things you might try include geo-coding and grouping keywords. Geo-coding involves using a location keyword that relates to your business – a zip code or region, for instance. This can help drive very targeted traffic to your site and is often less expensive than primary keywords. Grouping keywords means rather than the whole ball of wax, you break your keywords into 2-3 words and build ad variation campaigns around them. This will help you find out which ads are most appealing and leading to the most conversions for the cost. Hope this helps!

]]> http://blog.baytechwebdesign.com/2009/09/29/breaking-the-mold-%e2%80%93-the-secret-to-creative-ppc-ad-copy/comment-page-1/#comment-220 saeed_ahmed80 Tue, 06 Oct 2009 17:39:06 +0000 http://blog.baytechwebdesign.com/?p=229#comment-220 There's so many keywords for my industry since we're in a very specific niche. I use most of them in the PPC ads that I've created and am having a hard time figuring out how to mix things up. I'm worried my ads might go stale though. There’s so many keywords for my industry since we’re in a very specific niche. I use most of them in the PPC ads that I’ve created and am having a hard time figuring out how to mix things up. I’m worried my ads might go stale though.

]]> http://blog.baytechwebdesign.com/2009/09/29/breaking-the-mold-%e2%80%93-the-secret-to-creative-ppc-ad-copy/comment-page-1/#comment-219 Baytech's Blogger Tue, 06 Oct 2009 13:27:33 +0000 http://blog.baytechwebdesign.com/?p=229#comment-219 The problem you're describing is exactly why we posted this blog. It's a very common occurrence, but unfortunately, there's no real good way to avoid it. No matter what your company sells, if you write good PPC ad copy, you're going to see people “borrowing” pieces of it for their own campaigns. This happens in every ad medium though, and our only recommendation is to keep being creative and to keep mixing up your ad copy. And remember, imitation is the best form of flattery. The problem you’re describing is exactly why we posted this blog. It’s a very common occurrence, but unfortunately, there’s no real good way to avoid it. No matter what your company sells, if you write good PPC ad copy, you’re going to see people “borrowing” pieces of it for their own campaigns. This happens in every ad medium though, and our only recommendation is to keep being creative and to keep mixing up your ad copy. And remember, imitation is the best form of flattery.

]]> http://blog.baytechwebdesign.com/2009/09/29/breaking-the-mold-%e2%80%93-the-secret-to-creative-ppc-ad-copy/comment-page-1/#comment-218 brittany.ellison415 Mon, 05 Oct 2009 19:01:00 +0000 http://blog.baytechwebdesign.com/?p=229#comment-218 i've been doing ppc advertising for my company for a couple of years now. It seems like every ad I make gets copied by the competition. I try to keep my content fresh, but some of my best ads are copied almost exactly and I don't want to change them because they work. Any ideas on this situaiton? i’ve been doing ppc advertising for my company for a couple of years now. It seems like every ad I make gets copied by the competition. I try to keep my content fresh, but some of my best ads are copied almost exactly and I don’t want to change them because they work. Any ideas on this situaiton?

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