Checklist: Writing your Google Ad Copy
Contextual ads are a great way to target certain prospects because it shows up on websites with keywords searched by users with a particular interest. However, writing a simple and effective ad copy is one thing, but keeping in mind the quality and usability of your landing page is another.
Here’s a checklist of things to keep in mind with your contextual ads along with its landing pages:
The Adcopy:
- Simple URLs (i.e. Baytechwebs.com)
- Capitalized sentences vs. Non-capitalized sentences
- Succinct, to the point, with a strong call to action
- Simplicity
- Do you know the target of your ad, and do your visitors know?
The Landing Page:
- Does it look clean, user-friendly, and uncluttered?
- How’s the image quality?
- Is the information about your service/offer detailed or clear?
- Are all the important points located on the top of the landing page?
- Short forms with labeled required fields
- No Pop-ups and pop-unders
- Bullet points for readers to quickly scan information
- Any testimonials to show a good track record?
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ABOUT BAYTECH WEB DESIGN
Baytech Web Design is a global, full-service web development and internet marketing firm. Rated the number one web development firm of 2008 by the Silicon Valley Business Journal, Baytech Web Design offers a full range of web services to entrepreneurs to enterprise level clients. As a winner of the Horizon Interactive Award, this dedicated team of professionals creates customer-focused web-based solutions that deliver tangible and measurable success.
http://www.baytechwebdesign.com
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A lot of times you see no result from your contextual ads is because the set up was not correct. It takes some time to optimize the ads and keywords. That is why hiring a professional company will help you save a lot of time and money for your advertising.
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